One Thousand Dollars How to gain from the Game

TEMPO Interactive, Jakarta - How much income a game developer in the world? Several surveys in the United States recorded an average earnings game makers in the country reached U.S. $ 80 thousand, or approximately USD 720 million per year. Tempting to measure the numbers living in Indonesia.What about the instigators of the gaming industry here? The fact noted some game developers have an income that is not less than even money game maker in the land of Uncle Sam. For example Winata Roy, founder and maker in GDI Plus application, which is able to market the game via the Apple Store with homemade earning billions of dollars.With his experience, natural if Roy Winata have stories how to make money and sell the game. He said that, while still being the boss of PT Global Dynamics of Information (GDI), one of its main job is to convince management to companies willing to use his services to make an application or software. "Once the client believes, programs or games will be made in accordance with the order," said Roy, the founder and maker in GDI Plus application.The biggest income comes when Roy founded the GDI Plus, which specialists make games for the iPhone and the iPad. It's not easy. Roy must convince all iPhone users around the world to use his own application. "If you like, download. If not, do not get anything, "he said.Roy told, GDI first sold iWriteWords (application learning games for children under five years) in early 2009, by placing price of U.S. $ 0.99. "The price is determined alone (Roy) as the developer of gaming applications," he said. If the behavior, such as GDI Plus developers will get 70 percent per game downloads the application by the customer at the Apple Store. Of course, the rest (30 percent) to Apple Inc..Low price with quality that ust make a game made by Roy sold in the market. So was sold, Roy immediately raised the price to U.S. $ 2.99. But this price increase makes the buyer back, so the price is lowered back to $ 1.99. "Not all price increases directly create revenue increases," said Roy. After iWriteWords be very salable products, new price was raised to U.S. $ 2.99, which survived until now.Despite the success, Roy is still groping game like what would sell in the market. After iWriteWords, Roy thought the game application for kids will definitely succeed. So Roy and his colleagues in the GDI Plus, Augustine, decided to make some other applications for children. The result? Poorly. In fact there are only grossed less than $ 4 million. "Finally, we believe, if the purpose of the initial search for money, the results are even worse," said Augustine.Trust is increased due to the two applications made Augustine, iNews and Blogshelf, also successfully reap hundreds of millions of dollars. Interestingly, the two applications made by Augustine made for pleasure. "Not merely to make money as much as possible," said Roy. Currently they have collected more than USD 2 billion of those games that started off last year's. Largest contribution came from iWriteWords, which provide an income of about USD 800 million.Anyone can imitate what is done Roy and Augustine. The trick is simple: make a game, put on the Apple site, wait for approval from Apple, and displayed.In addition to selling at the Apple Store, there are other business models. The way this one is mostly done by the developer in Indonesia: receiving orders from foreign gaming companies outsource alias. There is also a business model to sell Flash games through sponsorship. Usually sponsors come from overseas-owned gaming portal, such as armorgames.com, crazymonkeygames.com, and kongerade.com. They are willing to pay a game made by game developers around the world at a price between $ 100 and U.S. $ 20 thousand. "I've got a sponsorship for a Flash game for U.S. $ 6,500," said game developers and animation, Malin Sugema. (READ ALSO: Deploying Game Opium Indonesia)According to Dawn A. Budiprasetyo, the price of an online game application in international markets ranging from U.S. $ 10 thousand and U.S. $ 30 thousand. "Depending on the degree of difficulty," said the applications developers who served chief executive officer of PT SkyEight this. Youth 34 years was once asked to make a game of role playing game (playing roles) by the social networking game development company United States, Entercast. Assisted by three animators, Dawn successfully completed the game, entitled Chronicle of the Fallen for four months.In line with the Dawn, Wandah Wibawanto, 26 years, occasionally receiving orders from outside the gaming company with a price of U.S. $ 10 thousand. "I do own about 3-4 months," said Wandah.CEO of Agate Studio, Arief Widhiyasa, said the gaming industry has a very bright prospect. Male 23 years old who is still a student in Information Engineering Bandung Institute of Technology was admitted able to play money around Rp 100 million per month from the business of making games. "One month we made at least six games Flash games and fulfill orders from America and Europe," said Arief, who manages Agate Studio since 2009. (See also: Guntur No Longer Fasting)Arief added, the growth of the gaming industry in the world spread like a rocket, surpassing the music industry and film. No exception in Indonesia, online games more loved, even in small towns. The indication is the number of Internet cafes that provide online games. It is estimated that online gaming enthusiasts in Indonesia reaches seven million players. Not to mention the mobile application users, computers, and social networking sites that can not be separated from the game. This makes the gaming industry will never die.In the future, Kris Antoni of Toge Productions think the game developers in Indonesia could take advantage of a la micro transaction business model. "It's like in Farmville on Facebook," he said. In a very popular game Farmville, the good players get virtual money if it does not let the plants damaged. This virtual money can be to buy seed or equipment.But, if you are a sloppy player, always plant dies, it could still buy seeds or equipment in the game. The trick: buy with real money via Internet banking, namely PayPal, or payment system called Facebook Credits. In Farmville, for example, the price of U.S. $ 3.5 tractors and four chickens of U.S. $ 5.6 - all for real money. These small transactions increase the coffers of Farmville maker studios, namely Zynga. Kris wanted to emulate. (See also: They Jagoan We)The developer can also sell merchandise relating to the game that made through the online store. This method can also be performed by the PT Nusantara Wahana Community, issuers and holders of exclusive rights Nusantara Online game.Whatever the business model that applied the game developers country, unconsciously they have become ambassadors of a creative product that is not inferior to other nations. But there is one thing that reminded Kris Antoni. "As much as possible the intellectual copyright of our grasp," he said.Rudy Prasetyo | Nur Khoiri
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